Chapter 13
Processing Free Form Objects within a Product Development Process Framework


Creativity is the generation of new ideas, by proposing new ways of looking at existing problems, seeing new opportunities, or by exploiting emerging technologies or changes in markets. Innovation is the successful exploitation of new ideas. Design is what links creativity and innovation. Creative industries are based on these three processes. Combined with information and communication technologies (ICT), they are an emerging lead market in the world knowledge economy and a dynamic motor for economic and social innovation, outlining a common vision of future ICT-driven creative industries, where the fusion of creativity and technology is considered a crucial factor of success. We are observing a huge impact of ICT on several sectors of these industries: music composition and production; film, television, and video; animation and computer games; writing, publishing, and print media; advertising and marketing; architecture and visual arts; product design and manufacturing. Activities in all these sectors require a high level of technical knowledge to create and manipulate content. The computer is now the workbench for making digital content, and creators need to feel at home with digital technology.

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