Measure to be Adopted for Increasing Marketing Effectiveness


As competition and business complexities increases, more marketing sophistication is needed. The major marketing challenge before engineering consultancy firms is to create competitive edge. To create competitive edge, engineering consultancy organizations must stress on the following: Client selectivity, Client relationship management (CRM), Appointment of Key Account Manager (KAM), Differentiated offer, Differentiated service delivery, Solution Selling/System Selling, Industry and Competitor analysis, etc.

12.1Client Selectivity
12.2Client Relationship Management (CRM)
12.3Appointing Key Account Manager (KAM)
12.4Differentiated Offer
12.5Differentiated Service Delivery
12.6Solution Selling / System Selling Concept
12.7Industry Analysis
12.8Competitor Analysis and Managing Competition
Topics: Stress

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