Telephone Service Choice-Behavior Modeling Using Menu Choice Data under Competitive Conditions


Due to the appearance of IP Telephony, the number of POTS (Plain Old Telephone Service) customers has decreased recently. However, POTS is still a major service in which the income is more than 3.5 billion yen in NTT, Japan. Several telecommunication carriers provide various types of service menus and options. We have proposed a framework of scenario simulation (FSS) to analyze service demand under competitive and complex market conditions. FSS has a function to model customer-service-choice behavior. A customer-choice-behavior modeling of POTS services based on menu choice data is presented from three points of view. Those are service providers, service menus, and service options. We construct decision-making processes and evaluate the effect of improving the accuracy of modeling. We show an evaluation example using menu-choice data sets from surveys that we conducted in 2005.

  • Abstract
  • 1 Introduction
  • 2 Modeling
  • 3 Case Study
  • 4 Conclusion and Future work
  • References
Topics: Modeling

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