The Theory Research of Differentiated Benefits Positioning Based on Product Value


Differentiated benefits is the essence of prodduct, with the demand-led industrial economy going into recession, it is facing challenges about product positioning formed by satisfying demand. In this paper, based on the current marketing theory and practice, analysized the product value and differentiated benefits in-depth, re-built the positioning of the product differentiated benefits model, the model indicated the relationship among the product value, the differentiated benefits and the satisfaction, and then tested the reasonable of this model by structural equation modeling.

  • Abstract
  • Key Words
  • 1 Introduction
  • 2. Correlative Theories Review
  • 3. Theoretical Model and Research Hypothesis
  • 4. Empirical Analysis and Results
  • 5. Conclusion
  • References

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